The above is a screencap from a new website touting Burger King’s supposed new fragrance, “Flame,” which is scented to recreate the way their flame-broiled burgers smell hot off the grill.
Scenes of love and romance are backed by bad 70’s style porn music as one pumps the cologne spray to flip between scenarios. And this is one of three or four fireplace settings.
It was bad enough watching those ads where the Burger King is in bed handing over a breakfast sandwich or running through a meadow in love. But naked in front of a fire? That’s just disturbing in so many ways. I mean, I can’t even look at the body with that plastic head right there.
However from a pr point-of-view, it’s a great campaign because it gets people to talk about your product. Not sure it’s the right image to project – and not to nitpick, but this is an ad campaign better suited to Valentine’s Day than Xmas – but it’s very memorable.
If you want to experience the Burger King in all of his seductive glory, head over to firemeetsdesire.com.
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