I got a cute little surprise in the mail…my own mini Cabo Diablos from Cabo Wabo tequila.
I had signed up for their email club about a month ago, but wasn’t really expecting anything other than the standard marketing newsletters and the like. So this was a fun little pick-me-up to see it in the mail.
It’s about 2 inches tall, made of hard rubber and is dressed like a Mexican luchadore (wrestler) in a red suit with devil horns and a pointed tail. It also has its right hand raised up in the traditional metal music “horns” pose of the index and pinky fingers forming horns.
Printed on the inside of the box are the following “proper care” instructions:
1] Water your Diablo frequently with Cabo Wabo tequila.
2] Always bring your Diablo along when partying.
3] Do not accidentally leave your Diablo behind in a bar. That’s no way to treat your wingman.
Then in smaller print it says:
You’ve received this because you’ve been a little devil. This Diablo, like our tequila, is a work of fine art and not a toy. Please enjoy your Diablo responsibly.
What a cute little tchotcke! Not to mention a great marketing tool. A+ to Cabo Wabo tequila for this Diablo gift. Now if only it came with an actual sample. LOL
PS: For those unaware, Cabo Wabo tequila is owned by rock musician Sammy Hagar, who has not only had a lengthy solo career, but was lead singer for Van Halen for many years following the departure of David Lee Roth.
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Tagged: Cabo Diablo, Cabo Wabo tequila, nip/tuck, Sammy Hagar, tchotkes, toys, tv show