Tourism Australia has launched its latest campaign, which is focused on highlighting the country’s world-class aquatic and coastal experiences, in a bid to lure more international visitors to Australia.
The campaign, There’s Nothing Like Australia, features a voice over by new Tourism Australia global ambassador actor Chris Hemsworth, as the video features over a dozen distinct experiences representing every Australian state and territory.
Scenes include: a helicopter ride over the 12 Apostles; swimming in Sydney Harbour; snorkelling on the Great Barrier Reef; kayaking through Katherine Gorge; driving on the beach in South Australia; cycling around Lake Burley Griffin; sailing through the sparkling blue waters of Rottnest Island; and walking the recently launched Three Capes Track in Tasmania.
“I have always been so proud to be Australian and it’s a pretty special feeling knowing that I will have a role in promoting my country to the world and encouraging more people to come down under and experience our amazing beaches and landscapes for themselves,” said Chris Hemsworth.
The campaign was officially unveiled at an event in New York on Australia Day eve (January 25) attended by Australia’s Minister for Foreign Affairs the Hon. Julie Bishop. The event was hosted by Australian chef Curtis Stone and guests enjoyed a specially designed Australian menu by Luke Mangan.
Here is the There’s Nothing Like Australia campaign video:
For more information on Australia, visit australia.com.
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